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  • The very first few minutes of MTV. The very first video MTV selected to play was not a success, but rather the very symbolic, Video Killed The Radio Star, by the Buggles. The primary music video ever aired on MTV - VIdeo Killed The Radio Star. So as to maintain the report labels onside, MTV had to show that movies sold records. So just a few weeks after the launch, they sent a workforce to Tulsa, Oklahoma to see if the music channel was having any effect.


    Tulsa simply happened to have one among the biggest concentrations of cable subscribers. The first thing the crew discovered was that document shops there had offered out of the latest Tubes album, and MTV was the one place taking part in the Tubes. Subsequent, an area radio station advised them that they had to change their format because immediately listeners had been requesting songs they noticed on MTV. Out of the blue, Buggles' information started selling out. That is when everyone realized the one-two punch of MTV: Publicity on MTV led to radio airplay, and together, each led to record gross sales.


    While all that was excellent news, the music channel had another massive problem. It had no revenue. Advertisers have been still staying away. MTV was burning by way of its start-up money. And workers frightened it is perhaps shut down earlier than it actually obtained going. So MTV hired adman George Lois to create an advertising marketing campaign to get the music channel on the map with Madison Avenue. Unique Mad Man George Lois created the "I would like My MTV" promoting campaign.


    Lois, an original Mad Man, prompt the slogan, "I need my MTV." He figured youngsters would use that phrase to bug their mother and father to subscribe. And when sufficient homes signed on, advertisers couldn't ignore the music station any longer. Then Lois stated he wanted a big rock star in the launch business.


    So MTV despatched Les Garland, the head of programming, to negotiate with Jagger. Mick mentioned sorry, the Stones do not do commercials. But Garland said he noticed that Jovan Fragrances had sponsored the Stones' current tour and that the sponsorship had involved lots of promoting. Jagger protested, saying the rationale they did that was as a result of they got paid some huge cash.

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